
hi there!
Welcome to Freddie's Baking Studio, where every cookie is a work of art.

about us
At Freddie's Baking Studio, we are passionate about creating delicious baked goods that bring joy to people's lives. With our love for baking and attention to detail, we strive to deliver the highest quality products to our customers.
Whether it's a small box of personalised cookies or a bulk order for an event, we put our heart and soul into every creation. Our team of talented bakers, designers, sugar artists and packaging experts work together to ensure that each treat is not only visually stunning but also tastes amazing. Our specialty lies in the meticulous handcrafting and delicate illustration of cookies, setting them apart from the ordinary.
Indulge in a sensory journey as each bite reveals a perfect balance of taste and artistic expression that is Freddie's.
behind the scenes

On receiving your brief, our journey begins in figuring out the perfect design and technique that will fit your requirement. The cookies are tailored to fit your specifications in terms of shape, size, detailing, and budget.
Once everything is finalised, we go about setting the color palette, choosing the right typography, and layout design to bring your unique aesthetic vision to life in sugar.


Beginning with our made-from-scratch, from the the finest ingredients, cookie dough and royal icing, we embark on a hands-on process. The icing colours are meticulously mixed by hand, perfectly matching the chosen palette. We even make our own cookie cutters, so we can make pretty much any shape under the sun for you. Rolling, cutting, and baking follow suit, shaping the dough into the desired forms.
Once the cookies have cooled, the real artistry begins. Starting with the flooding the base layer of icing, we move on to the second layer for all the hand-piped detailing. The last step is finessing - which is when we add the pen / brush detailing to complete the magic. These stages vary in duration, ranging from a few hours to a few days, depending on the complexity of the design and the batch size.
Once the icing is thoroughly dry, each cookie is lovingly packed and labeled with great care. It's then set on its journey to you, ensuring that every bite is a testament to the dedication and passion poured into its creation.



we believe in magic
But more importantly, we believe in all the hard work, commitment and dedication, that it takes to create magic. We believe in being consistent - everyday and for everyone.
We believe that a smile is the greatest gift of them all.
We believe in happiness and investing our time and energy to spread it like pixie dust around the world.
⭐️ our goal, our dream ⭐️
To introduce India to a new, fun and creative way to emote and express. By creating a delightful gifting experience - personalised and memorable, with thoughtfully designed, delicately detailed and personalised cookies. And internally, to create a space and community to empower women from local communities by upskilling them.
meet the founder

Freddie's is the brain child of Freeda Lazar. This baking studio is where her passion for both, design and food come together. Each cookie is treated like a design project - from sketching ideas, fixing a colour palette to bringing them to life on cookies.
Freeda is one of the pioneers in hand-crafted and illustrated cookies in the country. She is the chief baker and artist at Freddie's Baking Studio. What began as a fun project in October 2016, soon became a passionate hunt for baking the perfect cookie and perfecting drawing with the royal icing. Resulting in her very own entrepreneurial venture.
Her work has single-handedly created a market for illustrated cookies in a country that was exploding almost exclusively with cupcakes and cakes.
meet the team
